As a job seeker, how can I "market" myself?
There are a few things you can do. Develop a one page professioanl profile. Not to be confused with a CV or resume, a profile will contain:
- A photo (headshot)
- short intro about yourself
- dot points covering the last 3 – 6 jobs you’ve had or projects you’ve worked on
- Your achievements
- Short list of quals, Awards and distinctions
- Volunteer work and interests. Use this to accompany your resume when applying for a job or sending an introduction out to a Recruiter or HR Manager. Just make sure it isn’t just a repeat of your resume.
Why would I want to consider "marketing" myself?
If there are fewer opportunities than there are vacancies in your particular field, then you may consider doing some personal marketing. LinkedIn is one place that lends itself to self-promotion. If you are unsure, check out the profiles of others and get some ideas. If you do choose LinkedIn you definitely what a good head-shot/professional avatar. Don’t go using cartoon shots and objects on that platform. Generally speaking, people on LinkedIn want to connect with people, not cartoons, animals and objects.
Can I use a selfie for a head shot or should I find a photographer?
This also comes down to your profession or trade. For a corporate position or manager, a photographer is worth the investment but if you are a tradie or labourer, a good quality selfie will do the trick.
I'm not very good at "self promotional", will I miss out on work if I don't market myself?
Whether or not you are good at self promotion may come about for a variety of reasons. For example, in some cultures people find it difficult to put themselves forward. Statistically, most of us are uncomfortable going after atttention. More important than self promotion is just being you, being authentic and not trying to be something you are not. Self promtion is different to self confidence and if you are confident about your ability, you really don’t have to show off!
If I hear about a job going that isn't advertised is it OK to enquire?
The statistics on the number of positions that are filled without being advertised are staggering! If you hear about a vacancy from a friend or acquaintance, see if they can get the name and contact details of the person doing the hiring. If they can’t then just call the company anyway; try asking to speak to an HR person or the Manager of the department where the vacancy is. What’s the worst that could happen?